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Marthaler Chevrolet purchases two Worthington automobile dealerships

Aaron Marthaler, owner of Marthaler Chevrolet, Glenwood, assumed ownership of Kruse Motors and K & S Motors on Friday.

WORTHINGTON -- Kruse Motors and K & S Motors was purchased by the owner of Marthaler Chevrolet, Glenwood, and officially transferred ownership on Friday.

The new owner, Aaron Marthaler, said he had wanted to expand his business, and the Worthington location seemed like a good fit.

"Basically, it was something that was a really good business opportunity," Marthaler said. "We didn't want something that was in the metro area. We wanted something that was more rural or out-state.

"This location worked good with the amount of population and because it's close to Sioux Falls and Marshall," he added."

Marthaler said he believed the farm-based economy of southwest Minnesota -- which is similar to that of Glenwood -- would provide a stable, growing market.

"Plus we wanted to keep a small-town feel with the business," he said.

Marthaler, originally from Sauk Centre, worked for the Glenwood dealership for 13 years before assuming its ownership seven years ago.

He said the ownership transition at the Worthington location has been going well so far, and that he has enjoyed working with the Worthington staff.

"There are lots of good people here," he added.

In addition retaining all of the current employees, seven new positions have already been added. Marthaler said he anticipates adding at least 15 more entry- to management-level positions in the next few months.

Overseeing the two dealerships will be Sean and Jayme Boots. Sean will be the general manager at the Ford store, on Oxford Street, and Jayme will be the office manager at the Chevrolet store on Humiston Avenue, Marthaler said.

Bob Kruse, the previous owner, still owns two stores in Marshall and the original dealership in Montevideo, which he has operated since 1974, said Heather Westman, Kruse's daughter and a former dealer at Kruse Motors.

Kruse purchased both dealerships, previously titled Worthington Motors, in August 2007. According to Westman, he was first approached by Marthaler about selling his Montevideo store.

Ultimately, an agreement was made to sell the two Worthington locations as Kruse transitions into retirement.

"We're excited for the new owners and think this will be a good choice for them," Westman said.

As Marthaler takes the reins on his new businesses, he said he is looking forward to exploring various opportunities in the Worthington area.

"We're looking forward to operating in the area and meeting new people," Marthaler said.

Daily Globe Reporter Alyson Buschena may be reached at 376-7322.