WEST DES MOINES, Iowa — Hy-Vee customers joined the company’s annual Hy-Vee Round Up for the Homefront initiative during the month of November and raised $290,068.85 to support our country’s active-duty military members and veterans.
Last month, customers joined Hy-Vee in supporting veterans and military members at the company’s 246 grocery stores across eight Midwestern states. Starting Nov. 1 and running through Nov. 30, the Round Up program provided customers the opportunity to round up their total purchase to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee matched customer donations up to $100,000, bringing the total donation to $290,068.85.
“Hy-Vee customers continue to be grateful for the service our veterans and active military members provide this country, and they showed it through their generosity at the checkout,” said Brad Waller, assistant vice president of community relations at Hy-Vee. “By partnering with our customers, we’ve raised more than $1.4 million over the past five years through the Round Up for the Homefront program.”
All proceeds from Hy-Vee’s Round Up program benefit four organizations that support veterans and their families: Hope for the Warriors, Operation First Response, the American Red Cross and the Puppy Jake Foundation.
In addition to the Round Up effort, the Hy-Vee Homefront initiative comprises several company efforts, including complimentary Veterans Day breakfasts at all Hy-Vee stores, Honor Flights and veteran and military member employee recruitment.
Hy-Vee commemorated Veterans Day on Nov. 11 by offering a free breakfast to veterans and active-duty military members. Hy-Vee served approximately 93,500 veterans and service members at its 246 stores.
Every year, Hy-Vee also increases its efforts to recruit and provide employment to veterans and active-duty military members. Currently, Hy-Vee has nearly 2,300 employees who are veterans; more than 225 of those employees were hired over the past year.
For more information about the Hy-Vee Homefront initiative, the organizations that benefit, and how to get involved, visit www.hy-vee.com/homefront.