Worthington event talks marketing, work-life balance
WORTHINGTON — Even a million-dollar idea isn’t worth much when you don’t know how to market it, or if life’s everyday interruptions and stresses keep getting in the way.
The fourth annual #Market Smarter event — taking place June 20 at the Worthington Event Center — will once again teach smart marketing techniques for the modern business climate, but also put a focus on how to create a healthy work-life balance.
Ursula Mentjes, a Minneapolis-based sales coach and three-time bestselling author, will lead off the all-day program.
“She’s going to come from the perspective of ‘this is how you alleviate the stress in your life,’” said Community Education Enrichment Program Coordinator Anne Foley. “She works with clients of all sizes. For some of them, she brought them from an idea to millions of dollars in sales.”
In continuing the theme, Valley Springs, S.D. resident Rebekah Scott will talk about how she built up a federally trademarked fashion brand, all while keeping a focus on being a good wife and mother of four.
“She feels strongly that she needs to have systems in her life, because she doesn’t want work to take over her life and overcome her,” Foley said.
Attendees will break off and attend small group sessions with Mentjes, Scott and Pam Lehman — an economic development expert who will discuss the importance of an updated online presence, and a website that works well on mobile phones.
The final keynote speaker is Nancy Naeve, former longtime KSFY broadcaster and current director of Spencer Main Street — a community-building nonprofit in Spencer, Iowa.
Naeve spent more than two decades at KSFY before moving back to her hometown. She’ll talk about how to use social media to drive engagement and business promotion in a small town.
The event will also include a panel of local social media experts. It includes Donnie Schoenrock of Jackson, Scott Wessels of Luverne, Gretchen Scheidt of Sioux Falls, Sarah Warmka of New Ulm and Amanda Walljasper-Tate of Worthington.
Foley said business owners and employees of fall communities are encouraged to attend the event, which many use as an opportunity to network.
“You’ll have people stay afterwards, sit outside in the sun with a beverage, and you can just hear the wheels turning out there,” Foley said.
The event runs from 8 a.m. to 4:30 p.m. Lunch and snacks will provided. Register by phone at 376-6105 or online at www.tinyurl.com/marketsmarter2018. Those who register by June 1 will get a reduced price of entry.