Walljasper-Tate marking 10 years as owner of The Daily Apple
WORTHINGTON — When Amanda Walljasper-Tate took a “leap of faith” to purchase a retail business, everyone — family and friends alike — thought she was crazy.
After all, the Worthington resident had a good job as an elementary school teacher, multiple college degrees, including a masters degree, and extensive experience as a newspaper reporter and editor — and she had zero know-how in the world of retail.
But Walljasper-Tate had become a regular customer at Schafer’s Health Center, and with store owner and only employee Irma Schafer nearing 93 years of age, she wondered what would happen with the well-known health food business.
“There was just something inside of me that thought, ‘I would love to own that store someday,’” Walljasper-Tate said.
Sure enough, Walljasper-Tate purchased the business in 2008 and renamed it the Daily Apple two years later. This Tuesday, she’ll celebrate her 10th anniversary owning the store.
“It really seems hard to believe we’ve been here 10 years — it’s flown by really fast,” she said. “I get really emotional thinking back about the history and everything we went through to make this happen.”
Over the first few years, things were very challenging at the Daily Apple. But after a decade, the Worthington store has steadily grown a team of employees and now offers clothing, jewelry and gift items, along with frequent classes on various health-related topics.
“Natural health is the core of what we do, but we’re definitely more diverse than we used to be,” Walljasper-Tate said. “I feel truly like we’re just getting started. We’ve stepped into our zone of what we love, and we’re ready to help a lot of people get healthier.”
Walljasper-Tate opened a second Daily Apple location in Storm Lake, Iowa in 2010. The stores focus on natural remedies such as essential oils, vitamins and supplements. Walljasper-Tate said it’s the tremendous feedback from customers — and a huge uptick in positive comments since the store began offering dōTERRA products 16 months ago — that keep her excited about this endeavor. She prides herself on offering the best advice for customers looking into natural health products.
“It’s our knowledge, our ability to answer questions and help people, and really give a lot of information about the products— that’s what sets us apart and why people want to shop here at a local store,” Walljasper-Tate said.
The Daily Apple will host a 10th anniversary celebration from 9 a.m. to 7 p.m. Tuesday.