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Increase in tourism budget is considered

Lobbyist Joel Carlson and Hackensack resort owner Mark Novotney tell a House committee Tuesday that more state tourism marketing money would help resorts. (Don Davis/Forum News Service)

ST. PAUL -- Minnesota's resorts, government and residents would benefit from a larger tourism marketing effort, supporters of a bill to double its state support told a House committee.

Rep. John Ward, DFL-Baxter, told the House Commerce Committee on Tuesday that his plan to spend more than $16 million in each of the next two years on tourism would attract more visitors and their money.

"There are few ways government generates revenue and jobs," Ward said. "Tourism does both."

Explore Minnesota Tourism Director John Edman said that if the increase comes through, the new money all would be spent on marketing the state as a tourist destination.

"Minnesota is being outspent by our competitors," Ward said, citing a $25 million annual Michigan budget.

Edman's office presented data that shows Minnesota ranks 30th in state tourism spending but 14th in travel-generated wages.

Tourism generates nearly $12 billion a year in sales, Edman's department reports, with almost 240,000 tourism workers earning $4 billion.

Minnesota's tourism industry has grown from $3 billion in 1985.

Tourism businesses are located throughout the state, although the southwest has the fewest.

Commerce committee Chairman Joe Atkins, DFL-Inver Grove Heights, said he expects to include the more tourism spending in a budget bill later this legislative session.

Minnesota has plenty of attractions, said Lisa Paxton of the Minnesota tourism Growth Coalition and Brainerd Lakes Chamber of Commerce. "We don't have the resources to tell anyone," she said.

Mall of America's Doug Killian said Minnesotans are "bombarded" by television commercials promoting states such as Montana, Wyoming and Wisconsin, but Minnesota does not have funds to attract tourists from those areas.

Don Davis
Don Davis has been the Forum Communications Minnesota Capitol Bureau chief since 2001, covering state government and politics for two dozen newspapers in the state. Don also blogs at Capital Chatter on Areavoices.