New name, new location for Rall
WORTHINGTON — The window in Scott Rall’s office today looks out upon the hustle and bustle of drivers moving down Oxford Street — quite different from his former locale that overlooked the now frozen surface of Lake Okabena. By making the move to Worthington’s busiest street, Rall hopes to draw more clientele seeking financial advice and services.
Rall, who has owned Rall Financial Services in Worthington for more than two decades, has been part of the LPL network of investment representatives since January. With the move to Oxford Street, he said it was a good time to take on the name change.
“I operated the first 21 years with a small, independent broker-dealer, Askar Corp.,” Rall said. “They, as a group, moved to LPL on Jan. 1. LPL’s name recognition and the fact that we are associated with them … we thought that was the appropriate time to rebrand our local, independent firm, which is still going to stay a local, independent investment advisory office.”
With more than 14,000 financial advisors, LPL Financial Services is the largest independent broker-dealer in North America. By incorporating the LPL name in his business now, Rall seeks to expand his client base as more of them may recognize the LPL name.
Rall earned his Series 7 Securities license in 1991, and while he still sells life, health and disability insurance, his primary business is as an investment advisory firm. Services are provided through either fee-based or commission sales.
“I enjoy working with a wide array of investment products in the individual and small business marketplace,” he said. “Helping people work toward their retirement goals is very satisfying.”
Despite taking on the LPL name, Rall said the investment companies represented remain the same.
Unlike his previous office space, which was leased, Rall has purchased the building that houses his new office. At 1321 Smith Ave., at the intersection of Smith and Oxford, the building was most recently occupied by Bob McCuen Construction and subletted by Janssen Realty.
“This was a piano store when it was first opened,” said Rall, adding that Elmer Sauder and Kevin Lease also had offices in the building over the years. When he purchased the building, Rall essentially took it back to a blank slate, starting with the exterior frame walls and creating five office spaces inside. In addition to his office, his dad, Marv Rall, will also occupy one office, and an administrative assistant will occupy the third. The two remaining offices will be leased out, and Rall said he has some interest in those already.
In addition to creating the offices, Rall said a new ADA restroom was constructed and the furnace was replaced. New carpeting was installed throughout the building and painting was completed, all within the span of about five and a half weeks, thanks to the work of local contractors, he said.
An open house at LPL Financial Services is planned from 1 to 6 p.m. Dec. 17. Normal business hours are 8 a.m. to 5 p.m. Monday through Thursday, 8 a.m. to 4 p.m. Friday and nights and weekends by appointment.
For more information about the financial services offered, or to schedule an appointment, contact LPL Financial Services at 372-7888 locally or 1-800-634-3914; or email email@example.com.