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This photo of 10-month-old Brycelynn Partlow, Windom, which was taken by her mother and posted on Instagram, is now featured on four billboards in the Twin Cities as part of Caribou Coffee’s “Stay Awake” campaign. Submitted Photo

From photo to fame

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WORTHINGTON — It was just a relaxing June weekend at the in-laws’ house. Ten-month-old Brycelynn Partlow picked up a Caribou Coffee cup, and the moment was captured by her mother, Trista Partlow.

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Trista, who manages the Caribou Coffee outlet at Hy-Vee Food Store in Worthington, had no idea that the resulting image she posted online would end up being part of an advertising campaign for the coffee chain.

“We were up at my in-laws’ house in Maplewood, and all of a sudden she just grabbed my mother-in-law’s cup, and I just quickly snapped a photo of her,” explained Partlow. “I posted the photo to my Instagram with the hashtag #stayawake.”

While Partlow received 10 “likes” on her personal instagram page, as soon as Caribou Coffee shared the photo, the picture got more than 100 “likes” on the Caribou Coffee Instagram page.

“I was contacted by someone at Caribou, through Instagram at first, who asked if they could use the photo to feature on billboards, and I agreed,” Partlow said. “From there we communicated through email.”

Baby Brycelynn’s photo is now on four digital billboards in the Twin Cities as part of Caribou Coffee’s #stayawake campaign.

While Trista and her husband, Josh, have not personally seen the billboard yet, family members have tried to spot one of the advertisements and take a photo for them.

“We live in Windom, and we just haven’t made it up there to see the billboards, but some of my family have actually seen it. We all just think it’s very cool,” Partlow said.

“I also thought the photo was cute because the cup says ‘Life is Big,’” Partlow said with a laugh.

Partlow has been the manager at Caribou Coffee in Worthington for the past four years, and knew about the “Life is Short — Stay Awake for It” re-branding campaign.

“Still, it’s just funny, because I never expected anything to come of this photo. It all just happened so fast,” Partlow said.

“We would like to make it up there to see the billboard ourselves,” she added.

While Brycelynn is now a celebrity in the Partlow family, the fame has not gone to her head. She is still a happy, bubbly baby who enjoys spending time with her mom and dad and playing with toys.

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Erin Trester
Erin Trester is the crime and city reporter for the Daily Globe. She's a native of Lewiston, MN, but moved to Buffalo, NY to attend college and obtained her bachelor's degree in Communications. She started at the Western New York Catholic Newspaper as a reporter in Buffalo, but in October 2013 she returned to her home state to start with the Daily Globe. Most of her spare time is taken up by her 13-year-old thoroughbred named Faith, but some of her other hobbies include reading, fishing and spending time with friends and family. 
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