Shear Expressions seeks curly locks for dry cut savvy
WORTHINGTON -- Watching "Lion King" and learning how to tame curly manes were both on the agenda of four stylists from Worthington's Shear Expressions salon during an October trip to New York City.
"We attended a hands-on class at the Devachan Salon in New York to learn the Deva technique," explained Coleen Bui, stylist and owner of Shear Expressions as well as Neat Top Beauty, Fulda. "My staff was trained in on this new concept of cutting naturally curly hair -- cutting the hair when it's dry, in its natural form, not even using a comb.
"If you've ever seen a curly head of hair that looks crooked when it's dry, you know what I'm talking about."
Bui became aware of the Deva cutting concept and its accompanying products when a Deva salesperson visited her Worthington shop.
"I have naturally curly hair, and I have a lot of clients with naturally curly hair, so I became very interested in what she had to say," said Bui, a 32-year veteran of the business. "I'm always trying to find something better for my clients, and this makes doing their hair a lot easier.
"The haircut itself is good, and the products are absolutely amazing on natural curls."
Bui is referring to the Deva Three-Step product line, which includes a cleanser (like shampoo but without suds, to lessen dryness) called No-Poo or Low-Poo, a conditioner and a defining gel.
"We want to have a 'try before you buy' scenario with the products, because it helps to be taught how to use them," Bui said. "We're suggesting people come in and get the basic Deva Three-Step treatment along with a cut and style before buying."
From Oct. 15-17, Bui and three of her Worthington-based stylists -- Wanetta Feikema, Amanda Determan and Hang Hubbard -- were in New York for two days of classes and training -- but there was a little time for some sightseeing, too, which was especially nice for first-time New York visitors Determan and Hubbard.
"Wanetta and I have been to New York for other styling classes in the past, but this was all new for Hang and Amanda," Bui said. "Those three went a day ahead and got to see the Statue of Liberty, Ellis Island, Times Square and Central Park.
"Together we visited the World Trade Center memorial and saw the musical 'Lion King,' but otherwise it was all business."
From 9 a.m. to 5 p.m. on the Monday of their visit, the stylists were busy in classroom and hands-on training sessions, with a series of meetings again that evening. The following day they were in training again from 9 a.m. to 4 p.m. before heading straight back to the airport for their flight home.
"Now all of us have intensive Deva product knowledge and know even more about the cleansing, cutting and styling of naturally curly hair, whether that hair is only slightly wavy or extremely curly," said Bui.
In February and March, four more stylists from Bui's two salons will be traveling to New York for similar Deva training, after which all of her licensed stylists will be what she calls "Deva-inspired stylists."
"Our salon is now Deva-certified on Deva's national registry, and the only way to get that status is to do this specific training in New York," Bui said.
"New York was quite interesting," observed Hubbard. "The people are quite different there than they are here -- they aren't as friendly as in Minnesota, and I didn't think the food was as great as people said it might be."
But Hubbard agrees the Deva training was very useful.
"I've used it on several clients since we got back, and they've been satisfied," she noted.
Today, the Deva-trained stylists are engaging in a hands-on, follow-up class from 9 a.m. to noon at Shear Expressions, with a Deva representative from New York present to guide them.
"Monday afternoon, we have a few openings from 1 to 4 p.m. with discounted prices offered for people willing to model the Deva Three-Step product process and haircut," detailed Bui. "Each appointment takes approximately one hour.
"Tuesday evening we are hosting a 'Curls Night Out' from 5 to 8 p.m. that is an open house with demonstrations and drawings," Bui continued. "We'll be doing some hairstyles and combine it with a Christmas open house, offering 20 percent off on all Deva liter-sized products."
While the Deva products and recent training focus on helping clients with naturally curly hair, Bui is quick to reinforce that her staff is equipped to deal with hair of all kinds.
"Of course we handle people with all hair-types year-round," Bui said. "We also have alternatives for curly-headed people who don't want curly hair but who also don't want to have to straighten it all the time.
"My staff is certified in a lot of areas, and we're a full-service salon, offering coloring, waxing, haircuts, perms, manicures, pedicures, gel nails and tanning,
"We want all our clients to be fully satisfied and have the best possible outcome." she added.
For more information about the Deva Curl event today at Shear Expressions salon, 691 10th Ave., Worthington, call 372-7301. Registrations are also appreciated for the 5-8 p.m. Tuesday open house.