Family Video starts campaign
WORTHINGTON — Family Video and the Lymphoma Research Foundation (LRF), the nation’s largest non-profit organization devoted exclusively to funding lymphoma research and to serving those touched by the disease, have joined together to support lymphoma research through a new cause marketing campaign.
WORTHINGTON — Family Video and the Lymphoma Research Foundation (LRF), the nation’s largest non-profit organization devoted exclusively to funding lymphoma research and to serving those touched by the disease, have joined together to support lymphoma research through a new cause marketing campaign.
“Round It Up for Lymphoma” launched Thursday in Family Video stores nationwide, encouraging customers to donate to the foundation’s research program. “Round It Up” will offer Family Video customers the opportunity to support cancer research by rounding up their purchases to the nearest dollar.
One hundred percent of the proceeds raised will be used to fund research projects that offer the greatest potential to advance the field of lymphoma research and the discovery of new treatments.
Tags: family video, news, campaign
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