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IDEA@S Computers moves to new facility

WORTHINGTON -- Walking into the new IDEaS Computers store, customers get a first impression of professionalism and products, and that impression is exactly what the staff and owners were shooting for.

The new building at 508 Oxford St. has allowed IDEaS to expand it's service area, add more office space and make room for growth in the product area, something Sales & Marketing Manager Tiffini Grimord said they plan to take advantage of.

"We want to increase the products we have on hand for customers and give them more PCs to choose from," she added.

Owner/Operators John Cowan and Jason Kruger are hoping to hammer one point home: there is no need to buy out of town when customers can shop local.

"People don't have to drive to Sioux Falls," Kruger explained. "They can buy local. The prices are comparable, especially in the higher end systems."

"And if you buy local, you get local support," Cowan added. "If you do have problems, you don't have to drive."

A bigger store means there is more room for a variety of PCs and products, so customers can come in and grab something off the shelf.

"We wanted to offer more products, and a wider range," Cowan stated. "And we are expanding as we go forward. Customer interest is going to drive what we carry."

The added space in the service area has made a huge impact, since technicians aren't fighting for elbow space or room to have computers on benches. And with a staff that has grown to include 12 people, maneuvering for work was getting difficult.

"It was so congested before," Grimord said. "They really needed more space."

And space is what they have, even with a few boxes piled in corners that need to be unpacked.

"We had really outgrown the location we were in," Cowan stated. "The service side was extremely cramped. We were also interested in better presentation -- a nicer store front."

IDEaS just opened in their new location a week ago, after spending two frantic days shifting everything from one place to another.

"There are still boxes here and there," Kruger laughed. "So far, if we haven't needed it yet, we haven't unpacked it."

With the new location comes new hours -- 8 a.m. to 6 p.m. Monday through Friday and 9 a.m. to 1 p.m. on Saturdays. Plans are also in the works for a grand opening on Dec. 4 and 5, which will include a live remote broadcast, door prizes, drawings and refreshments.

Throughout the month of December, IDEaS will have discounts on PCs and other products. Heading toward Christmas, some of the hottest new items will hit the shelves, including the new HP touch screens and other tech products.

"The new laptops are hot," Grimord said. "They are slim, stylish and come in a variety of colors."

"And those new Dell hybrids," Cowan added. "They are a neat little system, a compact style with more space."

Because IDEaS is also a certified Unicel dealer, Grimord said she expects to see a lot of interest in the newest phones and the Bluetooth gadgets and accessories.

IDEaS offers computer and equipment sales, PC service and repair, corporate system installs, Web site development and design, business solutions and more. For more information, visit them on the Web at