WINDOM - Windom Area Hospital, an 18-bed critical access hospital serving Windom, Mountain Lake and the surrounding communities, will launch a new brand identity and name on Jan. 1, 2019. The organization will be known as Windom Area Health, and will have a new logo.


The evolution of the current name and logo will take place to better represent the overall organization, which, in addition to inpatient hospital services and obstetrics, provides a specialty outreach clinic, mental health, physical/occupational and speech therapies, emergency department, Wound & Hyperbaric Healing Center, surgeries, lab, imaging and wellness services to the community.


“The focus of the health care industry as a whole is on preventative measures and improving the health of the communities we serve,” Shelby Medina, CEO, explained. “While we will still remain a community hospital, we are evolving into an organization focused on services to improve the health of our consumers, before they get to the point of needing to incur a hospital stay. Selecting a name that re-creates our identity reflecting our commitment and focus on ‘health’ is important as we move in that direction.”


While the launch of the rebrand will start Jan. 1, it’s anticipated that most of the changes will take a year to implement and some of the larger signs will take a period of years to replace.


“We have committed to a ‘soft’ launch of the new brand,” said Emily Masters, Chief Human Relations Officer. “Over time, materials, forms, websites, systems and signage will be updated. This strategy is twofold; we want to be responsible with our dollars as a non-profit entity and not be wasteful with items we already have and, since the name and logo is an evolution versus a drastic change, we felt this would not create too much confusion.”


The name change is officially a ‘doing business as’ change, versus a legal name change. The organization has planned to communicate the change via newspapers, newsletter, radio, web and social media. Windom Area Health will also be hosting a Chamber Connections event from 8 to 9 a.m. Jan. 24.


“While our commitment to serve our communities as a hospital will not change, there is incredible potential to grow,” Medina said. “Our new branding positions us for those opportunities.”