Fulda Area Credit Union Announces Upcoming Rebrand
Fulda Area Credit Union (FACU) is pleased to announce that effective July 1, 2022, they will be changing their name and logo.
Fulda Area Credit Union has a long and proud history of serving southwest Minnesota with financial products and services. In February 1986, Citizens State Bank of Fulda was closed, leaving many farmers without financing. Later in 1986, a group of Fulda residents met to explore the idea of opening a credit union. On September 15, 1986, Fulda Area Credit Union was opened as the nation’s first agricultural credit union since the Great Depression. Hoping to kickstart the economic cycle and get money circulating in the local economy, Fulda Area Credit Union quickly grew to be a successful cooperative. In 1989, the board of directors recognized the great potential of FACU, and noted that changing the name may assist with future growth.
As Fulda Area Credit Union looks to the future, they focus on being inclusive of all members and all communities they serve. “I am so proud of how far this financial institution has come since our humble beginnings in 1986. Our name change comes from our years of hard work and dedication, and comes as a great success and testimony to the support we receive from our members. We take great pride in serving all of Southwest Minnesota, and look forward to continue serving our members and communities for many years to come”, stated Chad Merrihew, President and CEO.
“Having the opportunity to be a part of this rebrand has been rewarding thus far, and I am excited for the additional potential that our new name and brand will create. This change improves the growth potential for our credit union. To be a part of a successful business is one thing, but to share and help create a new brand that will be all inclusive to our communities and set up this credit union for many years to come has been a very exciting process,” stated Melissa Gehl, Chief Marketing Officer.
Fulda Area Credit Union is now proud to serve the bottom 12 counties of SW MN, including Murray, Nobles, Rock, Cottonwood, Jackson, Martin, Watonwan, Lincoln, Lyon, Redwood, Brown and Pipestone. Giving nod to the Fulda roots, Fulda Area Credit Union has had a very successful first 35 years of business. “I am proud to be the President & CEO of such a great financial institution. I know how hard this credit union has worked to get where we are today, and I cannot wait to see what the future holds. We need to position ourselves for the best possible success and our rebrand will do that for us”, stated Chad Merrihew, President and CEO.