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Digital marketing experts to speak in Worthington Wednesday

WORTHINGTON -- Market Smarter 2017, which takes place from 8 a.m. to 5 p.m. on Wednesday, will dive deep into social media and digital marketing strategy for businesses or individuals.

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Pictured is Nick Westergaard, keynote speaker at #MarketSmarter this Wednesday. (Special to The Globe)

WORTHINGTON - Market Smarter 2017, which takes place from 8 a.m. to 5 p.m. on Wednesday, will dive deep into social media and digital marketing strategy for businesses or individuals.

It’s the third year running for the program. This year, it will be located at the Worthington Event Center for the first time.

Nick Westergaard, digital marketing expert, will headline the event at noon. His approach is called “get scrappy.”

 

“My approach focuses on doing what makes the most sense for your business, so coming up with strategy that can help guide what it is that you’re trying to do, so you don’t end up falling prey to what I call checklist marketing, where instead of doing what makes the most sense, you’re checking things randomly off of an arbitrary list,” Westergaard said.

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“It’s a message I’ve used with Fortune 500 companies, small businesses, startups, nonprofits,” he added. “I would say if practiced correctly, it should work for anybody.”

 

For more of this story, see Saturday's print edition and dglobe.com.

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