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Executive changes announced at Bedford Technology

WORTHINGTON -- Bedford Technology announces the promotion Jeff Breitzman to the role of chief executive officer and president. Bedford Technology hired Breitzman in 2010 as chief operating officer as part of a long-term succession plan for the se...

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Breitzman

WORTHINGTON -- Bedford Technology announces the promotion Jeff Breitzman to the role of chief executive officer and president.

  Bedford Technology hired Breitzman in 2010 as chief operating officer as part of a long-term succession plan for the senior management team. Breitzman was promoted to the position of president in 2015. Bedford’s founder and former CEO, Brian Larsen, intends to cut back his day-to-day involvement in the business and will transition into an advisory role. Larsen, who has led the company since 1998, will maintain a significant personal investment in the company and will continue as a member of the board of directors for Bedford Technology.

 

Bedford Technology has no connection with another Worthington company, Bedford Industries, and is under entirely different ownership and management.  “I have thoroughly enjoyed building the Bedford business over the last 19 years,” Larsen said. “We began a process six years ago to develop a management succession plan at Bedford. I am happy to say that that plan has now come to fruition with Jeff Breitzman’s promotion to the role of CEO. I have no doubt that Jeff will do an outstanding job leading the company in its next stage of growth.  

  “While I am certainly proud of the growth we have achieved over the last 19 years, I believe my greatest accomplishment has been assembling a world-class team that is highly focused and committed to continuing to grow the business going forward,” Larsen added. “The company is well positioned today as a market-leading building products manufacturer, with an unrivaled portfolio of premium brands and products, track record of innovation and quality rep network. I feel that now is a good time to begin a leadership transition given the strong positioning of Bedford and the momentum we have in the business. I look forward to assisting the team throughout the leadership transition process.”

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  Breitzman has extensive senior leadership experience. Prior to joining Bedford Technology in 2010, Breitzman held executive roles with Huffy Sports, Daktronics and was president of Rainbow Play Systems. He holds a B.S. and MBA from the University of Wisconsin, Milwaukee.

  “Leading Bedford is a tremendous opportunity, and I look forward to working with the company’s incredibly talented and dedicated leadership team and its committed employees as we continue to accelerate our growth,” Breitzman said. “Bedford has built a strong position, and my top priority will be to continue to grow the business through product innovation, strengthening our distribution network and providing superior service to our customers.”

In addition to the promotion of Breitzman, additional members have also been added to the executive team at Bedford Technology. Mike Nesdahl has been named as the vice-president of sales and marketing and Dan Greve as the CFO. Both roles have been created to add a level of experience to Bedford that will take the company to the next level.  

Nesdahl is a seasoned and successful sales and marketing leader who previously worked at The Toro Company in marketing leadership and Terex Corp. as the director of sales and distribution, where he grew market share in each business unit he was assigned. Nesdahl holds an MBA from the Carlson School at the University of Minnesota.  

Greve comes from Newport Laboratories, a provider of services to assist customers in their efforts to address animal health problems through diagnostic testing and production of veterinary biologics, where he successfully served as CFO, assisting in the sale of the company to Merial and then continued as director of business operations until he joined Bedford Technology. Greve holds a B.S. in ag business from the University of Minnesota.


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Larsen

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