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Hy-Vee announces partnerships with Wahlburgers, Orangetheory

WEST DES MOINES, Iowa -- Hy-Vee, Inc. has announced two strategic partnerships that will diversify its business model while reinforcing its mission of making customers' lives easier, healthier and happier.

WEST DES MOINES, Iowa - Hy-Vee, Inc. has announced two strategic partnerships that will diversify its business model while reinforcing its mission of making customers’ lives easier, healthier and happier.

 

The organization plans to build, own and operate 26 Wahlburgers restaurants - nearly doubling the brand’s current locations. Hy-Vee will add select Wahlburgers menu items in all Market Grille restaurants. In addition, Hy-Vee will partner with Orangetheory Fitness to provide customers with convenient access to an intensive group fitness program in or adjacent to Hy-Vee stores.

“These unprecedented collaborations reinforce our company’s longstanding commitment to health and wellness, culinary expertise and customer experience,” said Hy-Vee Chairman, CEO and President Randy Edeker. “However, they also represent a bold step to deliberately evolve our business to meet the change in our customers’ lifestyles and spending habits. These partnerships keep us on the leading edge as the retail grocery industry evolves.”

Wahlburgers is a family-friendly restaurant that offers a unique dining experience featuring signature burgers and drinks in a casual environment. Currently, Wahlburgers operates 17 locations in nine states and Canada. Hy-Vee will build, own and operate 26 Wahlburgers in seven Midwestern states, becoming the brand’s largest single franchisee. In addition, all 84 Hy-Vee Market Grille restaurants will offer Wahlburgers-branded menu items.

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Orangetheory Fitness is a revolutionary fitness program offering a one-of-a-kind, intensive group training workout. With 750 studios open nationwide, the company is on track to open 1,500 in the next two years. Hy-Vee will partner with Orangetheory to offer customers a fitness experience in or adjacent to Hy-Vee stores. In addition, Hy-Vee dietitians will work with Orangetheory members to offer dietetic services, provide samples of nutritional products and lead store tours to showcase items that align with member needs.

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