JBDC announces 2021 Jackson Business Challenge winner

Level 10 Fit owner Mindy Rowe will receive prize package worth $20,000 gaining both monetary and professional assistance

Mindy Rowe is the owner of Level 10 Fit, which is coming soon to downtown Jackson. (Submitted photo)

JACKSON — The Jackson Business Development Committee (JBDC) has named Level 10 Fit as the winner of the 2021 Jackson Business Challenge.

The owner, Mindy Rowe, will receive the prize package worth $20,000 gaining both monetary and professional assistance. Rowe is the second challenger to win the three-year-old program, which saw The R.E.S.T Stop open in 2020.

"Despite the difficult year that our community has faced, the new excitement that comes with bringing a new business to town is something to celebrate," ,BDC President Lynae Tucker said. "JBDC is proud to be a part of bringing Mindy Rowe's business to downtown Jackson and to be supporting another great option for health and socializing in our area.”

Construction on Level 10 Fit will begin in early April with an anticipated grand opening in June 2021. It will offer a variety of signature group fitness classes: barre, yoga, indoor cycling, TRX, boot camp, HIIT, and kickboxing. Rowe plans to partner with other local businesses such as the 2020 Jackson Business Challenge winner The R.E.S.T Stop to create package deals.

“I'm honored to expand my business in my hometown of Jackson," Rowe said. "I'd like to thank the committee for all their hard work, time, and giving me this opportunity to promote health and wellness in our community."


Jackson will be the second location for Level 10 Fit, with Rowe’s first studio located in Milford, Iowa. Rowe is finalizing a lease for 503 First St. in downtown Jackson and will begin renovation shortly.

“After my success of opening a fitness studio in Milford, I have always had a desire to open a location in Jackson,” Rowe said. “In our newly renovated 1,600-plus square foot facility in Milford, our clients experience a welcoming lobby and retail area, two spacious eco-friendly studios with top-of-the-line equipment, spa-inspired sauna and two fully functional bathrooms. I want to bring this vision I have created in Milford to Jackson.”

For more information, call the Jackson Economic Development Office at (507) 847-4423.

The JBDC is a group of people representing retail and service businesses in Jackson. Its purpose is to facilitate the development and retention of local service and retail businesses. The JBDC conducts visits with each local retail and service business owner/manager every two to three years.

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