Pair of best friends open online women's boutique

Laura Koepsell and Kailey Wendland launched Hers & Mine Boutique last week.

Hers and Mine Boutique
Kailey Wendland (left) and Laura Koepsell don styles that can be purchased from their new online boutique, Hers & Mine Boutique. (Chantel Saufley/Tilly Lace Photography)

WORTHINGTON — Longtime best friends Laura Koepsell and Kailey Wendland turned business partners last week when they launched their new venture, Hers & Mine Boutique.

The Round Lake women took their dream live on Nov. 30, and the response has been everything they hoped for and more.

“The first day we were pretty overwhelmed with the amount of support and purchases,” Wendland said.

Hers & Mine Boutique sells women’s clothing, accessories and shoes, which are advertised on their Facebook and Instagram accounts and online at , where orders may be purchased.

Customer’s orders are fulfilled from Koepsell’s home, where inventory is stored, packaged and shipped.


The website includes a blog in which the duo hopes to further develop to include styling tips and tricks, their favorite items and how to style them and more to build a relationship with their customers. The women are also happy to answer individual styling questions.

One of the pair’s main priorities throughout the development of the boutique was to offer moderately-priced, quality clothing for women of all ages, while honoring both of their unique styles.

“There’s a variety, since we do have two different styles of clothing,” Koepsell said of her go-to style, which includes one color or limited patterns. Wendland’s more girly style, meanwhile, often includes lots of sparkles, jewelry and anything “fluffy.”

“We’re picking things we like and we’d wear and what we think other people would like to wear,” said Wendland, a 2015 Heron Lake-Okabena graduate.

The idea of opening a boutique began with Koepsell’s longtime dream.

“Clothing is my love language,” the 22-year-old said. “My favorite thing to do was to pick out an outfit the night before and make sure it looks good together.”

Having recently moved back to the area, Koepsell started exploring whether now was the right time to capitalize on her dream. She turned to her best friend for advice.

Also having a passion for fashion, Wendland, 23, jumped on board, and the two have found a system that uses their unique talents to the best value for the business.


A recent graduate of South Dakota State University’s marketing and advertising program and soon-to-be marketing manager at Jaycox Implement in Worthington, Wendland largely manages the business’ online presence. An independent stylist at Salon Seven, Koepsell specializes in customer service and fulfills an order once it has been placed.

The women worked quickly once they decided to move forward with the boutique. After all, they had a deadline to meet if they were going to make their first market event scheduled in the Twin Cities.

Among one of the most important things before starting up was selecting a name. They brainstormed and picked apart many different ideas until eventually landing on Hers & Mine boutique.

“Either of us can say it and it makes sense,” Wendland said. “It has her style, and it has my style.”

The business partners would like to one day open a physical retail store in Worthington, but starting online seemed like a good first step to begin building their brand and gauging the interest from the area.

Whether sold online or one day in-store, the goal will remain the same.

“We just want to bring more to our community,” Koepsell said. “We’re both from here and we’ve watched Worthington grow over the past few years, and we want people to have more options to shop here and to shop local.”

Related Topics: SMALL BUSINESS
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