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#MarketSmarter to celebrate half-decade anniversary

WORTHINGTON -- #MarketSmarter will return to Worthington this summer, celebrating its first milestone anniversary. The fifth annual award-winning event kicks off at 8:30 a.m. June 19 at the Worthington Event Center. Lunch will be catered by On Q ...

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WORTHINGTON - #MarketSmarter will return to Worthington this summer, celebrating its first milestone anniversary.

The fifth annual award-winning event kicks off at 8:30 a.m. June 19 at the Worthington Event Center. Lunch will be catered by On Q BBQ in Round Lake.

“Every year we wonder, ‘how can we top this?’ said Independent School District 518 Community Education Enrichment Program Coordinator Anne Foley of the annual event, which routinely attracts around 150 people from a four-state area.  

This year’s luncheon keynote speaker, Nancy Lyons, will encourage putting people at the forefront of business and change outdated mindsets, behaviors and processes. During “Digital Transformation Isn’t Digital After All,” Lyons will challenge attendees to push the boundaries of how they think about their professional and personal lives.

Lyons said she’s thrilled to be included in an event that has clearly been curated with thoughtfulness and attention to detail.

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“It should be a treat for the audience,” she said.

Foley is excited to kick off the event by addressing something she said past attendees have consistently requested: data navigation. Keynote speaker Aaron Blumer will teach attendees how to better navigate social media data, with the goal of better managing time and energy into something that will result in a return investment.

Breakout sessions panelists will also be integrated into the day.  

Local panelists include KSFY News Anchor Nancy Naeve, Windom business owner Hilary Mathis, Kelli Velde of the Pipestone County Star and Christie Ransom of the Willmar Lakes Area Chamber of Commerce.

The event will conclude with keynote speaker Hannah Stonehouse Hudson on “Social Media Customer Service 101.”

As always, this year’s #MarketSmarter event will be a stress-free, judgement-free learning opportunity for anyone who wants to learn more and network with others, Foley said.

“It was built around the concept that when you enter the ballroom you take off your competition hat and ask your questions around the table,” she said. “It’s about planting the seeds and watching the ideas come to fruition. We all do better when we all do better.”

Registration is now open online . Early registration deadline is June 1.

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