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Fareway unveils new digital coupon system

WORTHINGTON -- Fareway Stores, Inc., recently deployed a new digital coupon system that enables manufacturer and private-label coupons from a customer's mobile device to be redeemed automatically at checkout. The new platform from Invisipon provi...

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WORTHINGTON - Fareway Stores, Inc., recently deployed a new digital coupon system that enables manufacturer and private-label coupons from a customer’s mobile device to be redeemed automatically at checkout. The new platform from Invisipon provides shoppers an alternative to clipping paper coupons or carrying a loyalty card. Coupons are unique to each user based on their profile and redemption history.
“We want every customer to have a great shopping experience,” said Scott Beckwith, Fareway’s Chief Administrative Officer. “That is why we’ve made digital coupons so easy to use.”
Customers can view the offers available to them by downloading the Invisipon app or visiting Invisipon.com, and creating a brief user profile. At checkout, the cashier simply scans the unique barcode from the mobile app or keys in the user’s phone number and coupons will be applied to the grocery store bill instantly. The Invisipon system will allow all Fareway customers to take advantage of the estimated $800 per year in savings recognized by each household that uses manufacturer coupons.
“Fareway’s long-standing commitment to providing customers great value, along with everyday low prices, makes them an excellent candidate to unveil this new application,” said Bill Moffitt, Invisipon’s co-founder and Chief Executive Officer.
Customers can sign-up on the web by visiting Invisipon.com or can download the Invisipon mobile app from either the Apple or Google Play Stores.
Fareway Stores, Inc. is a growing Midwest grocery company operating 112 stores located in Iowa, Illinois, Minnesota, Nebraska and South Dakota. Fareway holds family values in the highest regard, demonstrating integrity, fairness and honesty in relationships with customers, employees, vendors and suppliers. Visit Fareway.com for more information.

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