Lang’s famed onion rings to be sold at Brandon speedway
BRANDON, S.D. - The well-renowned taste of Larry Lang’s onion rings is moving across the border to a well-renowned auto racing oval.
Lang’s onion rings will be a featured concession item when Badlands Motor Speedway - formerly Huset’s Speedway - drops the green flag on its 2016 season Saturday. The onion rings will be one of many changes at the facility, which opened for the first time in 1954 and has been undergoing a transformation of sorts over the last several months.
Sioux Falls, S.D., native Chuck Brennan, owner and founder of Dollar Loan Center and the Badlands Entertainment Group, purchased the speedway in April 2015 and immediately set out on an overhaul. Sometime afterward, Brennan became aware of the “American Food Legends” documentary featuring Lang’s onion rings.
“I grew up in Sioux Falls and had been familiar with Michael’s Restaurant and the quality of their onion rings for years and years,” Brennan said Thursday. “It kind of resurfaced when Zach (Capp, the documentary producer) got a hold of me … and I learned they were doing the documentary.
“Zach and his people actually came to my home in Newport Beach, Calif.,” Brennan continued, adding later, “I soon thought these would be perfect for a signature item here at the speedway.”
Lang will be “totally involved” in the offering of onion rings at Badlands Motor Speedway, Brennan explained.
“This is actually our feature product - we’re calling it Larry’s Bad Onion Rings,” Brennan said. “We’ve been building out our whole concession here around these legendary onion rings. Larry is making the batter, supervising the team and working with all the concessioners to make sure the exact quality of the onion rings comes out.”
Brennan, who also owns Badlands Pawn in Sioux Falls, anticipates all kinds of high-quality offerings this year at the Brandon track. He said he’s invested in more than $8 million worth of renovations into the racing facility.
Infrastructure work at the speedway includes a better drainage system, new stadium lighting and sound systems, new grandstands, new parking accommodations, a new infield and new concession stand with updated food and beverage selections. A new scoreboard and high-definition video boards will also enhance the spectator experience.
Brennan hailed the rejuvenated Brandon Motor Speedway as “the nicest dirt track in the world right now” and noted that Saturday night’s total purse payout of $120,000 will be the largest in South Dakota auto racing history. More than 40 events are scheduled at the speedway this season.
“We’re expecting more than 250,000 people to come through the doors,” Brennan said. “It’s going to mean a lot of onion rings, and people are going to love it. People are going to get addicted to them here - just as they always have.”